+ Creative Direction
+ Brand Strategy
+ Visual Identity Design
+ Logo System (Primary + Secondary Marks)
+ Custom Iconography
+ Social Media deliverables
+ Brand Guidelines
WHAT HONEY BONES DID
Sirena Vegetal is a botanical skincare line rooted in ritual, plant wisdom, and the sacred feminine. When Sarai, the owner behind the brand, came to me for a rebrand, it was clear there was something deeper wanting to be expressed. Her products are not just skincare, but a devotion to plants, to process, and to the quiet magic of returning to nature. Each product is made in small, intentional batches using organic botanicals and pure essential oils, guided by solar and lunar cycles and created with time and care. The rebrand became an opportunity to bring that depth forward visually, creating an identity that feels aligned with the way the products are made and experienced.
The visual direction is rooted in something handcrafted and elemental. The logotype was created from scratch, inspired by organic forms and the feeling of something shaped by hand rather than machine. Soft textures and subtle imperfections reflect the slow, intentional process behind the brand. At the center of the identity is the Sirena, not a fantasy figure, but a symbol of feminine power, a guardian connected to the sea, the desert, and the plants that bridge them. The result is a brand that moves beyond product and into ritual, inviting a return to the rhythms of the Earth.
SIRENA VEGETAL
BOTANICAL ALCHEMY FOR BODY & SPIRIT
BACK TO PORTFOLIO
THE VIBE
Ancestral wisdom | Soft textures | Botanical Ritual | feminine power | back to nature
earth brown
old sol
dried thyme
Salted Daze
sage green
MOON CYCLE
I felt like something was missing with my old branding. It just wasn’t fully expressing what I was trying to say or the intention behind my work. Every product I create is made in small batches with botanicals I source myself and pure essential oils, and it was really important for me that the brand reflected that. I also wanted to honor the ancient wisdom that’s been passed down in my family and bring that into how everything is presented.
Working with Christine felt really natural. She understood what I was trying to communicate and translated that into the design in a way that finally feels aligned. I especially love how everything feels so handcrafted and textured, it really reflects the way my products are made.
Working with Christine felt really natural. She understood what I was trying to communicate & translated that into the design!
- Saraí, OWNER OF SIRENA VEGETAL
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